Your Personal Brand
Mel Carson, Founder of Delightful Communications, understands first-hand the value of developing and managing your personal brand. Today he coaches clients on making their personal brands more discoverable, more memorable, and therefore more shareable. Take plenty of notes as he shares his top tips on how you can too.
- Large corporate brands (Starbucks, Nordstrom, etc), their brand is about experience and what makes them different from the competition.
- Articulate your experience, wisdom, and value to someone else (employers, co-workers, etc).
- Amplify your brand through social media.
- Nobody is average, everybody has a great story and experience.
- Make it more discoverable, memorable, and shareable.
- Think about the root of what you do.
- Where do you want to be in 20 years (vision)? How do you want change to the world (mission)?
- Look at the infrastructure or touch points (social media, blogs, etc).
- Put yourself in your target audience's shoes.
- Put an action and communication plan in place - get out there in your network (in-person or online).
- It's hard work but will pay off.
- Don't try to be all things to all people.
- Make yourself available to the opportunities.
- Do the best that you can for yourself, for the business, for your co-workers.
- How do you show up to meetings? Are you fully present?
- How much time do you spend networking or in mentorship?
- Consider developing a personal board of advisors - identify their areas of expertise and experience.
- Don't be afraid to approach the people in your network (be sure to have a plan first).
- Recruiters and future hiring managers not only search for your resume but they'll also look at your personal social footprint.
- What shows up when someone searches your name online?
- Consider developing a personal website that showcases what you want people to experience when they find you online.
- Be very conscious and purposeful about what you post online, even if you think your profile is locked down.
- If re-tweeting or re-posting an article, consider augmenting to show that you have something valuable to add.