Personal Branding. It's almost a requirement for today's careers. Can you reinvent your personal brand? Yes! Dorie Clark joins us to explain why and how this is done.

Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You (Harvard Business Review Press, 2013). Her most recent book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. magazine.

1st Book

Reinventing You

- How do I need to reinvent myself?

3 Step process

1. Identify what your current brand is

2. Creating your brand - how would you like to be seen

if there is a gap, what do you need to do to close it?

3. Maintenance - Living out your brand

misconception that reinventing yourself is a onetime activity

 

Personal 360 interview

- Having other shed light as to what your personal brand is

- use a trusted group of people that will be honest

 

A couple different ways:

- Host a focus group about yourself

- Get a moderator

- You cannot speak, just listen

- Go to a half dozen people you know, "... if you had to describe me in three words..."

- watch for patterns in the responses

 

What about online?

- Google yourself - How do you manage your results?

- Your personal brand used to be what the people around you, thought of you

- Now we need to consider the digital realm as well

- Work towards the goal that the first page of search results of you, includes content YOU have created

 

What is the line with self-promotion, between arrogance and confidence?

- This is a common concern

- Truism of the Tall Poppy, from Australia

- In India, it's 'Crabs in a bucket'

- What is critical, a lot of these fears are unjustified, understand that the caricature of personal branding is that you just saying how great you are.

- Demonstrate your value without saying how valuable you are.

- For instance blogging, write posts that give helpful information

- If you're nervous sharing your opinion, shine the light on others

 

2nd Book

Stand Out

- How can people identify a way to Stand Out?

- 3 aspects

1. Content Creation

- Unless you share your ideas, no one will know who you are

2. Social Proof

- what are the associations you have that will give you credibility?

3. Your network

- A trusted group of advisors and evangelists

 

How do you identify your competitive advantage?

- FREE RESOURCES: Download self-assessment workbook at dorieclark.com

- When it comes to your unique contribution, your difference is not a weakness.

- Own your 'weakness' as a strength

- Your new skills with your background might be the breakthrough

- Look for the differences

 

- More schooling may NOT be the best way. You should consider the ROI

 

Book: The Alienist: Caleb Carr